Coachella Music Festival May Relocate to New City

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Posted July 5, 2012 by Riley Hilliard in By Date
“If the tax initiative of putting $4 million to $6 million onto Coachella gets on the ballot, we’re going to take off 2014. 2015 we’ll be at a new facility outside of Indio.”

It appears that the city council of Indio, California, has finally reached their limits with the infamous Coachella and Stagecoach Music Festivals after purposing a new tax on music festivals held in Indio. Goldenvoice, the production engine behind Coachella and Stagecoach, announced that they are already in talks with other host venues to relocate the music festival after Indio City Councilman, Sam Torres, purposed a 10% tax on admissions for events larger than 2,500 people. President of Goldenvoice, Paul Tollett, estimated that the new proposed tax would make tickets approximately $36 more expensive for Coachella and Stagecoach festivalgoers, telling the Desert Sun: ”If the tax initiative of putting $4 million to $6 million onto Coachella gets on the ballot, we’re going to take off 2014. 2015 we’ll be at a new facility outside of Indio.” Tollett believes that the music festivals are currently too costly, with large taxes already in place making the prices artificially high, and believes additional fees being placed on the event would drive fans away.

Tollett told the Desert Sun: ”We’ve spent money on options for new venues, I regret that, but I had to. There’s too much uncertainty. In any other place, this festival would have had a long-term deal. We have it with the venues. With the city, it’s been this year-to-year thing.” This is the first time that the organization behind Coachella and Stagecoach have openly announced plans of relocation of the 2 mega-music festivals.

“We’ve spent money on options for new venues, I regret that, but I had to. There’s too much uncertainty. In any other place, this festival would have had a long-term deal. We have it with the venues. With the city, it’s been this year-to-year thing.”

So it looks like the future of Coachella may be a bit rocky for the 2014 year if the purposed tax is approved. Our guess is the city of Indio will fold to the will of Goldenvoice. There is too much money for the cash-strapped city to loose if Coachella and Stagecoach are relocated, however the choice is up to Goldenvoice, who have struggled with the City Council for years. New 10% tax approved or not, the Coachella Music Festival planners are fed up with the uncertainty of the Indio location, and appear to be seriously considering a move.


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Riley Hilliard


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